Want to benefit from a low cost, high profile, local marketing opportunity? Then perhaps you should sponsor the Northants premiere of Disney’s ‘Beauty and the Beast’, the musical…

It is going to be a phenomenal show, hopefully a complete sell out. Well it certainly has been in other parts of the UK, where it has been appearing over the last few months. So there’s no reason why it shouldn’t be here.
Kettering based amateur group, KOS, is staging it at the Lighthouse Theatre Kettering next May but the production costs run into tens of thousands of pounds. With all their shows, they engage a professional director, musical director, choreographer and orchestra. Then there’s the licence fees to consider, which being a Disney show you can probably imagine are fairly substantial. So they need help from local businesses. People like you.
What we need is eight companies who will each sponsor an individual performance and be featured in all the marketing and publicity that will happen over the next six months. The show starts on Monday 9 May and runs until Saturday 14 May 2011, with evening shows every day and matinees on Wednesday and Saturday.
What’s in it for you?
Well here’s six good reasons to support this show just for starters:
- An opportunity to communicate with people of Kettering and the surrounding area (towns and villages) for a relatively low cost.
- Exposure – your logo will appear on marketing and publicity materials.
- Press coverage – we have an extensive plan to get maximum coverage on this show both in print, on the radio and maybe even TV (as it is the Disney version premiere).
- Advertising – a half page advertisement in the show guide.
- The opportunity to have a banner and marketing materials in the theatre foyer.
- FREE tickets (number depends on how much sponsorship you take but it is a great show to take important clients or even your valued staff to).
We know we’re asking you to spend in a time of cut-backs and tightening belts but a) the arts need your support and b) we are business people ourselves, so we know how important it is to promote yourself during these difficult times. What’s more, you won’t have to pay anything out yet, so you’ve plenty of time to budget for it. And it’s better than giving this money to the tax man!
To find out more about this exciting marketing opportunity, call Lynne on 07504 955654 or email lynne@spot-on-creative.co.uk today.
Images by kind permission of Christopher Yorke-Edwards and Chelmsford Amateur Operatic and Dramatic Society.

